Postum - Rebrand

Postum Rebranded: A New Brew for a New Generation

We took Postum from a legacy brand to a modern movement, infusing it with fresh energy to resonate with Millennials and Gen Z. No longer just a nostalgic coffee alternative, Postum now stands as a bold choice for those who want rich, roasted flavor without the caffeine crash. With a sleek new look and an expanded product line—including convenient individual stick packs—Postum is now as effortless as it is iconic.

To further connect with today’s audience, we created a new tagline that speaks to both the brand’s legacy and its modern appeal. Because everyone has their own reason for choosing Postum—whether it’s for health, tradition, or just a love of rich, roasted flavor.

There’s a reason. Find yours.